Crystal Creek’s Beef Mineral Has A New Name: Return On Investment (ROI®)
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By Teresa Marker, B.S.
Crystal Creek® is launching a new name for our beef mineral, now known as ROI® Beef Mineral. R.O.I. is an acronym commonly used in the investing community that stands for Return on Investment. The definition of return on investment (R.O.I.) is a ratio between net profit and the cost of investment. When looking at an input, like a mineral supplement, a producer should always evaluate the cost of the input against the return it will generate. To justify its use, any input will need to show a positive return; whether the effect is on animal health, net profit, or both. Before understanding the economics of mineral supplementation for beef cows, we must first understand the important roles that minerals play in the body.
Functions Of Minerals In The Body
The modern-day beef cow is an amazing animal. The metabolic demands placed on beef cows to gestate and raise profitable young stock require sound nutrition. Forages fed and pastures grazed by beef cattle do contain many macro minerals, trace minerals and vitamins; but oftentimes the amount of those ingredients in the forage or pasture do not meet the nutritional requirements necessary for optimum performance. Table 1 shows macro and trace minerals along with their importance in bodily functions. Without proper supplementation, important bodily functions will be compromised.
Dispelling The Myth That Mineral Is “Too Expensive”
A cheap mineral is simply that…cheap mineral. Any beef operation is a business and as such, needs to show a profit. Sometimes beef producers will make a decision on a feed or mineral supplement based on its price per bag or price per ton. A knowledgeable beef producer takes time to learn about how a mineral is formulated and reads the mineral tag. Minerals with a feed tag that shows a makeup of oxides and sulfates will have the lowest bag price and also prove to be the least available to the animal. A mineral that shows a formulation with oxides and/or sulfates will typically be 10-50% bioavailable to the animal. Minerals that are formulated using polysaccharide chelates will be over 90% available to the animal. Producers need to be asking “If I spend the extra money on a top-quality mineral, will I see a return on my investment?” With Crystal Creek® ROI® Beef Mineral, the answer is yes.
When beef cows get a high-quality mineral supplement, like the ROI® Beef Mineral, we know that the animals are getting their true daily requirements. Research has proven that farmers will get an improved return on their investment. A quality trace mineral supplementation can improve the health and performance of the animal. Average daily gain, immune function, feed conversion, conception rate, and hoof health are all affected by the quality of the mineral fed. Beef producers should take into consideration how much extra return on investment they can actually have on their farm. Research shows improved health and performance associated with beef operations using the ingredients found in the ROI® Beef Mineral. These improved performance characteristics will positively affect the profitability of beef operations.
The figures presented in this article compare the different trace mineral formulations and their effects on performance. All Crystal Creek® mineral formulations, including the Crystal Creek® ROI® Beef Mineral, use polysaccharide chelated trace minerals; supporting improved pregnancy rates, increased average daily gain and improved feed efficiency over cheaper mineral sources.
The return on investment starts with improved reproduction.
Figure 1 shows the final pregnancy rate of beef animals using a mineral formulated with sulfates vs. the polysaccharide chelates found in ROI® Beef Mineral. Using higher quality mineral sources will increase the final pregnancy rates. 3.25 more pregnant cows on a 100 cow beef herd (assuming there is no pregnancy loss) would result in an increased calf value of $2,275.00:
3.25 Calves x $700.00 = $2,275.00
(500 lb. calf at a market price of $1.40 per lb.)
Figure 2 shows that calves/cows on ROI® mineral supplements had an average increase in weaning weight of 48 lb. per calf. Data collected from calves that were born from mature cows who had the same sex calf two years in a row. Calves were fed a beef pellet and cows were offered free-choice minerals. The weights of the calves on the Crystal Creek® ROI® Beef Mineral program showed significant weight increases at weaning over the competitor’s beef pellet and mineral program.
48lb. per calf x $1.40/lb. market price = $67.20 per calf
$67.20 per calf x 98 calves = $6,585.60
This figure represents the results of feed conversion in animals using a 100% polysaccharide trace mineral. The numbers show these animals will have a better feed: gain conversion. Using a higher quality mineral source will reduce the feed needed per lb. of gain during the finishing period. If 200 lb. of dry matter feed is saved over the finishing period, it results in a savings of $10.00 per calf. Crystal Creek® customers have seen an even better feed efficiency using the complete creep feed program formulated by our staff of nutritionists.
Dry Matter Value = $0.05/lb. x 200 lb. = $10.00 per calf
$10.00/calf x 98 calves = $980.00 Savings
The above chart numbers showing return on investment are only taking three factors of feeding Crystal Creek® ROI® Beef Mineral into consideration: pregnancy rate, improved weaning weights and feed to gain ratio. Other benefits could include: fewer days open, earlier sexual maturity, improved bull fertility, better utilization of feedstuffs and less treated animals. There is no doubt that healthy animals that are fed a high-quality mineral will provide a better return on investment.
If you have any questions or would like to discuss how Crystal Creek® may be of service to your beef operation, please call and speak with one of our experienced nutritionists. Crystal Creek® livestock minerals are among the finest in the industry and give you the best value for your dollar. It’s time to stop looking at the price per bag and start looking at the total return on investment. It’s time for Crystal Creek® ROI® Beef Mineral.